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We help Brands choose the most appropriate and effective music strategies
Genuine is for Artists: seeking partnerships that are creatively - as well as financially - exciting
Genuine is for Brands: we enable more culturally - significant associations
Genuine is an agency which creates strategic Brand-Music partnerships
WHAT WE DO
MUSIC is unique
MUSIC is emotive
MUSIC is culturally vibrant
MUSIC brings people together
At GENUINE we believe that music should be of PRIMARY CONSIDERATION in any brand strategy that seeks to truly engage with an audience
GENUINE can help you;
Find the most appropriate music strategy for your brand
Build creative and mutually rewarding relationships with the music artists of your choice
Choose the most effective content generation and hosting techniques to suit your defined goals
Navigate the constantly evolving digital world/market
Find cultural significance through music
GENUINE has;
Experience that spans the music, media and marketing worlds
The know-how of all aspects of music rights clearance, procurement and supervision
Unique artist access as official representative of the MMF, the UK Music Manager’s Forum. The MMF is the largest trade-body of its kind in the world and its membership represent the vast majority of UK artists
HOW WE WORK
Selecting the right strategic collaboration for your Brand or Business requires an insider’s deep experience. Whether it’s the latest music you want as a soundtrack, a particular artist you want to be associated with, an understanding of how you can generate or engage with a fan base – Genuine will guide you. With over 40 years’ combined experience in the music and media worlds, our team has the expertise to get to the heart of your desired association with music.
Workshops:
The new music landscape has created a real opportunity for Brands and Businesses to work with artists in new and exciting ways. ‘Bands and Brands’ need each other more than ever. But the ‘fit’ has to be believable. We provide mentoring and group workshops for Brand owners and their agencies wanting to work with the music community. We show the possibilities, the pitfalls and the benefits of Genuine collaboration.
Events:
We can take on a brief and then build a unique collaboration and creative platform for your business. Or we can work with existing tours, festivals or events. Our production team is sourced from some of the best talent in the industry.
Activation:
Creating the environment to engage fans and create advocates. Working with the right artist to maximise the collaboration, Genuine offers highly experienced Artist Management, plus Digital, Social Media and traditional PR services.
WHAT WE'VE DONE
Our expertise embraces both Brand and Artist worlds
BURBERRY - featured artist in the Autumn Winter 2010 collection in a worldwide publicity campaign shot by Mario Testino
YouTube clips
• Meet the Burberry cast A/W 2010
• Christopher Bailey introduces the cast
• Burberry A/W 2010 Cast launch
EUROSTAR - artist selection for the launch of Eurostar Records in France in June 2010. To our knowledge the first ever venture by a corporate group
into the world of releasing records by new and upcoming artists.
Featured artist for TOPMAN CNTRL www.topmanctrl.com
Music and instore performances for Oxjam 2009 - www.oxfam.org.uk
STELLA McCARTNEY endorsement for store launches and Fashion Week parties
HAVANNA CLUB bar tours - Artist liaison for two national tours
LEVI’s infamous Mr Oizo campaign www.youtube.com
GLASTONBURY UNSIGNED competition - winning artist 2008
AUDI TT’s“covers” series
AMP FIDDLER covered "Hey Joe", immortalised by Jimi Hendrix
WHO WE ARE
Carli Kapff is the MD of Genuine and has worked in the UK and European music industries for the past 20 years. With roles within Publishing, A&R, Marketing, Distribution, Management and Music Licensing, Carli has worked with artists including Jurassic 5, Reverend & The Makers, Calvin Harris, 2 Many DJs, Soul II Soul, Sigur Ros, Felix Da Housecat, Public Enemy, Inner City and Amp Fiddler, to name a few. Carli also manages a small roster of up-and-coming new British artists, including NME headliners, Golden Silver.
Paul Jarman has 15 years’ experience in public relations and communications He was latterly Director at Bell Pottinger Group, the UK’s largest PR group. Paul has worked for clients of all shapes, sizes and colours and prides himself on never losing his cool.
Hannah Thomson runs the PR and “activation” side of Genuine’s activities. She cut her teeth in the TV world at Granada and went on to work for the BBC’s commercial arm, BBC Worldwide before returning to Production via documentaries and news at CNBC and the BBC. For the past 7 years she has been working as a PR consultant for clients as diverse as LVMH, Tag Heuer, Nokia, Unicef, Canon and Unilever.
CONTACT
Contact Carli Kapff
First Floor
Voysey House
Barley Mow Passage
Chiswick
London
W4 IBS